Client: Monty’s Deli
Budget: Total Cost (construction): £367,000 / £1,638 per m2
Location: Hoxton
Status: Completed, 2017

Structural: Entuitive
M&E: P3r
Photography: Peter Landers and Joe Woodhouse

Restaurant and Bar Design Awards 2018: Fast/Casual (Shortlisted)

Monty’s Deli commissioned us in late September 2016 to design their first permanent restaurant, to be located in an old bakery on Hoxton Street. We provided a full architectural service from Concept Design through Detailed Design, Tender and administration of the building contract, which was completed in early April – 6 months after we began work, with Xmas in between.

From the start it was apparent that the 220sqm bakery had a story to tell. We could glimpse traces and hints of the building’s past and history under layers of more recent building work. We learnt that prior to the 40-year-old bakery, the space had been home to a well known Victorian butcher.

Conceptually, we set out, as archaeologists might, to reveal the hidden layers that tell the story of this building. We wanted to expose and celebrate original Victorian features we knew to exist; Victorian tiles with butcher’s insignia, porcelain chequered floors and anything else we might uncover.

The front of house restaurant design acts as a foil to the existing, historic building fabric. Our contemporary design and intervention in the space is largely limited to a ribbon wrapping around the perimeter. The ribbon begins at roughly 35cm above finished floor level, coinciding with the underside of booth seating, and stops at 115cm above finished floor level, coinciding with the top of the booth/ datum cladding and bar. Everything above and below these levels is historic fabric.

It is the juxtaposition of contemporary elements with the original features that make the end product warm, soulful and distinct.


Client Testimonials

“We chose Dan Marks Studio (now MATA Architects) to help us realise our vision for our restaurant. Right from the start Dan came up with some great ideas and immediately grasped the design and style we wanted to achieve. During the project the team worked tirelessly in all areas of the project, refining the tenders for contract, adjustments due to budget requirements, design and re-design of kitchen , bar, etc..application for planning consent and many more vital tasks that might have been considered beyond their remit but for their commitment to the project. Throughout the whole process a good natured and easy communication was enjoyed by all parties, and I can say wholeheartedly that we are delighted with the result. We now have a beautiful and highly functional restaurant. If you need an architect, then I highly recommend that you choose Dan Marks Studio.

— Mark Ogus, Co-Owner of Monty’s Deli Ltd.

“I think Dan Marks nailed the brief for Monty’s Deli. It looks fantastic in there. A really classic, iconic deli look and feel that is pretty much perfect for the restaurant and the surrounding area. The place really comes alive when busy and you can really get a sense for the space and brilliant design. Cannot recommend DMS highly enough…”

— Chef Josh Katz, Berber&Q, Investor.


Wallpaper* – Review by Daven Wu. May 2017.

VOGUE – “The best new addresses in London just in time for Menswear Week”. June, 2017.


We Heart – “Revered market stall Monty’s Deli stride into the world of bricks and mortar with design and culinary authenticity…”. June 2017.

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